Merrem 3D animation

 
AstraZeneca January, 2008
 

AstraZeneca’s original Merrem MOA animation was created to describe its unique resistance advantage, that bacteria must mutate in two different places in order to become resistant. After significant interest from physicians to learn about this in more depth, a follow-up animation was needed and therefore created to address the specific resistance mechanisms of Merrem.

Agency Partner: Saatchi & Saatchi Healthcare Innovations
Awards: Summit Award Bronze; Aurora Award Platinum Best in Show