iMed Studios wins In-Awe award for Convatec Interactive Skincare and Wound Algorithm Solution
ConvaTec and iMed Studios were recently presented with an In-Awe Award for our work on an interactive, CD-ROM-based resource entitled the “Solutions® Algorithm for Skin and Woundcare.” This innovative resource helps HCPs maximize patient skin integrity by determining protocols for care of chronic wounds. Utilizing a user-friendly Decision Tree interface as well as Decision Tree database structure for algorithm assets, customized protocols are provided based on information that the HCP inputs throughout the different stages of the wound healing process. Each algorithm leads to Product Selection and contains the ability for users to print final protocols, product selections and directions on how to use the appropriate products.
During the In-Awe Awards Dinner, which took place on June 5th in Dallas, the ConvaTec Wound Tool was presented with the Bronze award in the Medical Education/Interactive category. This industry recognition is a true testament of the passion, innovative thinking and wonderful collaboration between ConvaTec and iMed that went into the development of this tool.
The International Awards of Excellence (IN-AWE Awards) have been one of the healthcare advertising and marketing industry's most prestigious honors since their founding in 1985.
Unique among healthcare awards shows for incorporating strategy and performance-as well as visual creative appeal-into the judging criteria, winning a Gold, Silver or Bronze IN-AWE Award has always stood as a true testament of effective healthcare marketing.
This year's competition included more than 900 entries from over 140 companies seeking to compare their best work on measures of visual creative appeal, marketing strategy and performance. A panel of 38 judges with experience in healthcare marketing from both the industry-side and agency-side evaluated the submissions looking for this year's best medical marketing.
